Even if an email message is legal, it could be considered spam by your recipients or their ISPs if it’s unwanted or regularly goes unread. This is where you come in.
The keys to email deliverability are simple: Keep a clean subscriber list and, well, don’t send spam. As a Constant Contact customer, you will most likely be compliant with CAN-SPAM and CASL legislation. However, the ultimate responsibility is on your business. Make sure you:
- Send emails and write content your customers want to receive and read
- Remove incorrect email addresses from your contact list, especially if a message bounces
- Use our products and tools correctly
We’re here to help you stay in-the-know on best practices, reduce bounces, and get your emails opened. Take the time to learn how to increase your email deliverability—and improve your marketing.